I’ve spent 15 years creating award-winning campaigns and experiences for iconic brands across Europe and North America.

I’ve led global campaigns as Head of Campaigns at R/GA London, relaunched entire brand portfolios as Executive Creative Director at Lg2 Montreal and, as a freelance creative consultant, I've developed AI-driven campaigns for Nordstrom Rack in the US, led high-stakes pitches for Nike in Europe, produced global brand work for Gildan and American Apparel, and much more. I’ve been told that I’m fun to work with and that I am the best presenter in the world. (Honestly. Someone said that.)

I like boxing and Golden Age EDM, Star Trek and Air Force Ones, Mont Blanc Meisterstuck pens and AI.

My work has been recognized with international awards in a huge range of categories including:

Campaign Magazine Digital Innovation of the Year
Campaign Magazine Integrated Campaign of the Year
Grand Prix at Eurobest for Creative Data
Grand Prix at BIMAA Best use of AI
Grand Prix of Design for Architecture
Clio Sports Gold for Mobile
Clio Sports Silver for Innovation
Webby for Public Service & Activism
Webby for Advertising, Media & PR
CogX Emerging Tech Awards Best use of AI for social good
And many many more…