I’ve spent 15 years creating award-winning campaigns and experiences for iconic brands across Europe and North America.

I’ve led global campaigns as Head of Campaigns at R/GA London, relaunched entire brand portfolios as Executive Creative Director at Lg2 Montreal and, as a freelance creative consultant, I've developed AI-driven campaigns for Nordstrom Rack in the US, led high-stakes pitches for Nike in Europe, produced global brand work for Gildan and American Apparel, and much more. I’ve been told that I’m fun to work with and that I am the best presenter in the world. (Honestly. Someone said that.)

I like boxing and Golden Age EDM, Star Trek and Air Force Ones, Mont Blanc Meisterstuck pens and AI.

My work has been recognized with international awards in a huge range of categories including Best Use of AI, Integrated Campaign of the Year, Digital Innovation of the Year, Creative Data, Mobile, Retail, Innovation, Public Service & Activism, Architecture, Media & PR, Outdoor, Augmented Reality and Best use of AI for Social Good.